Academic Publications
- Connors, Scott, Katie Spangenberg, (2024), “The Role of Psychological Distance in Enhancing Self-Relevant Brand Recall,” Journal of Advertising.
- Bauer, Christoph, Katie Spangenberg, Eric R. Spangenberg, and Andreas Herrmann (2022), “Collect Them All! Increasing Product Cross-Selling Using the Incompleteness Effect,” Journal of the Academy of Marketing Sciences, 50, 713-741.
- Connors, Scott, Katie Spangenberg, Andrew Perkins and Mark Forehand (2021), “Health-Based Weight Stereotypes in Advertising: Perpetuating Unhealthy Responses Amongst Overweight Identifiers,” Journal of Advertising, 50(2), 97-118.
- Isaac, Mathew and Katie Spangenberg (2021) “The Perfection Premium,” Social Psychology and Personality Science, 12(6), 930-937.
- Connors, Scott, Katie Spangenberg, Andrew Perkins and Mark Forehand (2020) “Crowdsourcing the Implicit Association Test,” Journal of Advertising, 49(4), 495-503.
- Spangenberg, Katie, and Justin Angle (2019), “Associations Matter: Revisiting the Threat Typology Model,” in Mark R. Forehand and Americus Reed II (eds), Handbook of Research on Identity Theory in Marketing, Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing.
Works in Progress
- “Buy Local? The Perceived Humanness of Local Versus National Brands,” with Ann Schlosser (revising for resubmission at Journal of Consumer Research)
- “Brand Archetypes,” with Mark R. Forehand, Cal McAllister, and Yasemin Oktay (under review at Harvard Business Review)
- “Platform Neglect in the Consideration and Utilization of Online Reviews,” with Mathew Isaac, Rebecca Wang, and Nevena Koukova (four studies conducted)
- Co-editing Handbook of Social Psychology and Consumer Behaviour, with Eric R. Spangenberg (via Edward Elgar)
**My married name is Katie Quinn, and I publish academically with my maiden name, Katie Spangenberg.