Research

Publications

Bauer, Christoph, Katie Spangenberg, Eric R. Spangenberg, and Andreas Herrmann (2022), “Collect Them All! Increasing Product Cross-Selling Using the Incompleteness Effect,” Journal of the Academy of Marketing Sciences, 50, 713-741    .

Connors, Scott, Katie Spangenberg, Andrew Perkins and Mark Forehand (2021), “Health-Based Weight Stereotypes in Advertising: Perpetuating Unhealthy Responses Amongst Overweight Identifiers,” Journal of Advertising, 50(2), 97-118. 

Isaac, Mathew and Katie Spangenberg (2021) “The Perfection Premium,” Social Psychology and Personality Science, 12(6), 930-937.

Connors, Scott, Katie Spangenberg, Andrew Perkins and Mark Forehand (2020) “Crowdsourcing the Implicit Association Test,” Journal of Advertising, 49(4), 495-503.

Spangenberg, Katie, and Justin Angle (2019), “Associations Matter: Revisiting the Threat Typology Model,” in Mark R. Forehand and Americus Reed II (eds), Handbook of Research on Identity Theory in Marketing, Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing.